From White Space to Dollars: Trends in TransPromo
Sponsored by: Canon Solutions America Lori Messina, Executive Vice President, Access Direct Systems Inc.; John DiNozzi, Sr. Vice President, Access Direct Systems Inc.; and Thomas Harter, Jr., CEO, Microdynamics Group
Speakers:
There has been a lot of "buzz" about transpromo over the years, but what are the market realities and how does Transpromo offer an advertising opportunity? Are people really starting to leverage transactional communications (invoices, bills, statements, policies, etc.) and embedding relevant targeted advertising or promotional messages? Is transpromo reaching consumers and generating higher response rates? What types of messaging is in fact being integrated with transaction documents? Who is the decision maker for transpromotional applications? What are the implementation considerations? This webinar is designed to share with you the current state of the market.
Information shared will include:
- The latest insight on transaction printing
- How corporations are starting to leverage transpromo as an advertising opportunity
- Service provider perspectives on the transpromo opportunity
- Effective implementation of the transpromo opportunity
Sponsored by Canon Solutions America