Critical Customer Communications: Market Dynamics
Sponsored by: Canon Solutions America Matt Swain, Managing Director and Practice Lead, Broadridge Communications & CX Consulting and Fred Van Alstyne, COO, Content Critical Solutions
Speakers:
Critical customer communications drive business. Transaction documents/statements, policies, contracts and invoices are the life blood of healthcare, banking, insurance and financial services. The demands of clients include quality, timeliness, personalization and appropriate calls to action. But they are also demanding higher levels of color and personalization, consolidation of marketing and transaction documents, interactivity and integration with digital channels.
In this webinar we will get service providers perspectives on:
- Current trends in critical customer communication
- How they are changing
- The drive for more color and more personalization
- A discussion on the market realities surrounding “transpromo”
- Integration with digital channels and techniques organizations are using
- The impact of production inkjet
Sponsored by Canon Solutions America
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