Changing Consumer Attitudes Towards Paper and Print

How many times have you cringed at companies’ attempts to “save trees” by discouraging printing in favor of digital-only alternatives? Too many myths are circulating about the downfall of paper and print when, in fact, it has many unique sustainable features and is also one of the most integral parts of omni-channel marketing. Campaigns incorporating both digital marketing and direct mail are achieving high ROI levels.

In this webinar, new research will demonstrate how the attitudes and preferences of consumers relating to print, paper, and sustainability are changing – and how the paper and printing industries are benefiting from these changes. This webinar will help you better educate print buyers on the value of print in a digital age, as well as the facts related to forest management and recycling, to help change consumer perception on why they should invest their marketing dollars in print. The webinar will analyze the environmental facts about our industry and tell you how you can communicate them to customers.

Attendees will learn:

• What new research shows about changing consumer attitudes toward print, paper, and sustainability.
• How different age groups and vertical markets respond to print.
• How to tactfully debunk the “print is dead” myth
• What is the ROI of print versus digital?

Sponsored by Ricoh

See below to view this webinar!