3 Incredible Direct Mail Success Stories
Sponsored by: Pitney Bowes Gary Hennerberg, President, Hennerberg Group Inc.
Speakers:
If you think your direct mail campaign was successful, wait until you hear these stories. For example, we've got a campaign that propelled response rate increases of 35% and 60% above long-time control packages. Are you really doing everything you can to maximize the impact of your direct mail?
In this free webinar, attendees will hear firsthand from the direct mail copywriter and analyst who created the featured campaigns -- Gary Hennerberg -- and walk away with ideas for how to use direct mail campaigns to break through the noise and generate more sales.
Using these three blockbuster examples, you'll learn:
- A proven seven-step process for stronger copy and messaging, including why a solid USP is important to repositioning your product.
- The simple detail that can increase direct mail open rates by 60% -- and the possibility of sales increases by 60%.
- How to collaborate with printers and mail operators to drive higher open and response rates with direct mail that's engaging and personalized.
Sponsored by Pitney Bowes
