Add Value...Differentiate Yourself!
Historically, in-plants have played a leading role in the adoption of digital print technologies.
In its “2010 Emerging Markets Study,” InfoTrends surveyed more than 110 in-plants and 199 print-for-pay establishments to understand where they were on the adoption of digital print technologies. In-plants lead the traditional printing market in adopting digital print solutions and are heavily invested in digital black-and-white and color capabilities. The challenge is that that they have lagged behind in the adoption of value-added software solutions.
- Categories:
- Digital Printing-Toner - Cut Sheet (Color)
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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