Four Steps to Clarify Your Vision

For those in-plants don’t have a well-articulated vision statement or feel it’s time for a refresher, here is a simple, four-step process to help you get started. In a new blog, Consultant Joseph P. Truncale advises managers to look ahead five years and ponder the following questions:

1. What is it you will provide in terms of products and services?
2. For whom will you look to provide this?
3. How will you do this in a way that is unique and distinctly different from your customers’ alternatives?
4. What is your “why”?  In other words, what is the desired outcome, who benefits and how?

Read his full blog on the Printing Impressions website.