INSOURCING PRINTING from outside organizations has become a common practice at in-plants. More than half do it, and that’s been the case for four or five years now, according to our surveys. Our latest research reveals that those who insource get an average of 13 percent of their work this way. A few of the more zealous insourcers say it makes up 75-80 percent of their business, while a handful of dabblers estimate that less than 1 percent of their work comes from insourcing. Most are in the 5-10 percent range. The half that doesn’t insource has its reasons. They’re worried customers will
Wes Morgan
DON’T YOU just love getting a job file from an outside designer that has no chance of ever being printed the way it was designed? Perhaps the graphic artist has created a mail piece that doesn’t meet postal requirements or has used special fonts that were not included with the file. Or worse, the whole brochure was laid out in Publisher! If only those designers worked for you, then every job could hit the press problem free (or close to it). Graphic design has become an important and popular service for in-plants to offer. Already 73.7 percent provide design services, according to a recent