Laura Shore

THE ECONOMY may be bad, but that doesn’t mean the quality of your printed materials has to be. Instead of switching to cheaper paper, this is the time to give your publications more impact by using premium papers. “They help you set your printed communications apart,” notes Laura Shore, of Mohawk Fine Papers.

Today's offset paper product lines offer a range of versatility for in-plants. by Caroline Miller IS YOUR in-plant flexible? It better be, if you want it to survive. That goes for your paper too. Paper companies know this. That's why many of them are developing papers that can be used with a variety of output devices. "Today, we think that it is very important that papers be able to perform for all the ways you print," says Laura Shore, Mohawk Paper Mill's creative director. "A job might be printed four-color process on an offset press one time, but then somebody might go back later