There has been a lot of change in the printing and marketing services industry’s use of the cloud and SaaS since 2012.
The 2015 InfoTrends holiday card has two particularly interesting aspects.
As you prepare to launch a new product or service, there are four essential ingredients you might want to add to your marketing mix.
Our research has found that many companies are attracted to large markets or industries because of their magnitude of potential.
We may not be contributing money to our parent institutions, but we are contributing our time, our talents and our dependable service.
Twenty years ago, HardCopy—the listserv for print professionals serving in the educational space—was born. Here’s the story.
In his new blog entry, Ray Chambers reveals why comparing prices with other in-plants may be of limited value.
Managed print services (MPS) have evolved as a major force in our part of the printing and document management space. They’re also a ma
If you ever set type by hand, if you’ve ever operated a Linotype or a Ludlow, if the terms “slug” or “chase” or “foundry” or “Hell Box” bring back thoughts of “back in the day,” you may relate to this story. No, this isn’t a story of nostalgia, and I won’t try to convince you how great things used to be. In fact, if you are familiar enough with a letterpress shop to remember the heat and the noise, I don’t have to tell you how much things have improved as we evolved into today’s digital print technologies.
If you’re looking for a benchmark to evaluate your performance, we suggest that you continuously benchmark your pricing against the prices charged by available commercial alternatives. You are not competing with other in-plants; you are competing with the print shops that operate in your area.
