I hear it over and over again when in-plant managers talk about copier vendors: on one hand, we need these companies because they manufacture the equipment we use, on the other, we feel threatened by them. I spent the last few months working very closely with one of these vendors, and I can tell you what I think works.
For many, a strategy is developed through trial and error with the goal of significantly improving the top and/or bottom lines. These are worthwhile goals but in this era of nearly ubiquitous products and services, it's wise to engage with clients first before making any changes to your strategy. What follows are three case studies concerning client engagements MarketCues conducted that show how to link customer insights to strategy to win big.
The key to winning over marketing is to understand their goals, help them achieve them, and show how you can deliver them services.
MarketCues has coached and consulted with many organizations and when they found out what their true inhibitors to their growth were many could not bring themselves to take all of the bold steps required to grow out of their challenges.
Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.
What is your philosophy of quality, and what are you intentionally doing to combat poor quality issues?
Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.
Don’t waste time on the ‘offset or digital’ question. Focus on how your in-plant can best help customers be successful.
As I write this, 2016 is coming to an end, and there are three things worth remembering. First, it’s been a year since I joined IMG (Integrated Methods Group), and I am happy to say that I continue to work with and research in-plant service providers. In fact, immediately after joining IMG, we were contracted…
Sometimes, all you need for innovation is a jump start and a fresh perspective.
