Every year that I moderate an ideal panel session at the In-plant Printing and Mailing Association conference I get some great ideas from the panelists. This year, the session was called "Winning In-plant Ideas” and featured three healthcare in-plant leaders.
With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But will publishers use data-driven printing to customize ads and editorial and create fully personalized magazines for readers? Sort of.
Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.
After a long history of steady climbs followed by dramatic plunges, structural changes in the industry and the market have empowered paper companies to put the brakes on the pricing thrill ride for publishers. Welcome to the new normal for magazine and book paper prices.
Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.
Print industry “convergence” in theory and practice was the subject of a PI webinar that is now available for online viewing.
Every year, the Occupational Safety and Health Administration announces the most frequently cited workplace violations for the year. In order to provide more definitive direction for printing operations, the top 10 violations for printing were isolated from OSHA’s violation statistics.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Although the business of higher education continues to be revolutionized by digital technology, print and mail are still very much a part of day-to-day operations. Who should be responsible for producing this print collateral, an in-plant or an outside firm?
The main theme of the 2018 SGIA Expo could be summed up in one word: convergence. To stress the theme of permanent evolution, SGIA announced an end to its Expo format. This, however, does not mean the event is retiring. What was SGIA Expo will become PRINTING United.
