As an essential industry, print and packaging has continued to function throughout a difficult 2020. PRINTING United Alliance has staunchly advocated Congress pass a major year-end COVID relief package before adjourning for the year.
Done right, a brand awareness study can provide crucial insight into your organization’s market positioning. It typically includes fielding a survey to the market that assesses how your brand is perceived relative to competitors across touch points.
The CDC released revised guidelines outlining a change in quarantine recommendations. The new guidance states that some people who have been exposed to COVID-19 may now quarantine for less than two weeks.
As things currently stand, Former Vice President Joe Biden has secured enough electoral votes to become the President. Although President Trump has yet to concede the election, it may be time to start considering how the new administration’s policy changes can affect both business and the industry as a whole.
Looking to define new key print buyer expectations, NAPCO Research surveyed over 200 print buyers or influencers, which revealed essential insights on what print buyers and influencers expect from providers, ways to enhance the buyer experience, and strategies for outreach and engagement.
This is the third in a series of COVID-19 Print Business Indicators Research reports tracks key indicators across a cross section of printing companies, including commercial printers, graphic and sign producers, apparel decorators, functional printers, and package printers/converters.
This article features Western Michigan University’s Graphic and Printing Science Bachelors degree, Masters Degrees and Ph. D. programs, some of the most needed but “under-the-radar” programs in the graphic communication field.
Being “all in” in support of his university led to new challenges for Dwayne Magee once the pandemic hit, leaving him with three times the work and one third the staff.
Changing consumer interest factors into business decisions every day. But the coronavirus pandemic changed almost everything.
Millennials currently make up 25% of the U.S. population and will comprise more than 40% of the workforce by 2020. With those numbers in mind, manufacturing employers will find it helpful to understand what keeps them engaged at work.
