In order to be as effective as possible, your direct mail needs to be compelling. There are several factors involved with this.
“Told you so. Now don’t try to slap us with a Stupidity Tax.” That, in essence, is the magazine industry’s response to the USPS.
Since USPS has made mailing complicated, there are many times that a design element causes a mailing to go at a higher rate of postage.
Taking the time to ensure a job is done properly can affect customer relations. In shipping, knowing how to pack a box is crucial.