Well planned, executed, and shared audits improve compliance, service, and expectations. Here is what you need to know.
Depending upon which experts you heed, the U.S. Postal Service is either a few months away from insolvency or it’s in no danger of running out of cash any time soon. Let's look at facts about what’s going on with this agency that’s so central to American life.
We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.
The Coalition for a 21st Century Postal Service, which represents the printing and mailing industries, wants Congress to retain the 2006 Postal Accountability and Enhancement Act that determines and sets price caps on the Postal Regulatory Commission’s rate-setting process for the U.S Postal Service.
Consumers are so used to the ability to receive paper-based documents that we can’t imagine being deprived of our “right” to have it – but the entitlement isn’t as well grounded as we think.
The USPS has brought back promotions for 2019. Do you have a planned strategy to not only save money on postage, but really stand out?
Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say "opportunity" using augmented reality with direct mail, because you need to use the AR effectively.
Even though the potential strike at UPS hasn’t yet been averted (the current labor agreement is set to expire July 31, and the two parties haven't ratified a tentative agreement), the company has decided that now is a good time to impose intra-year rate hikes.
By adding technology, you can draw attention to your mail piece. Direct mail can be a powerful marketing channel. Check out four ways to add technology.
There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.
