Direct mail is a premier marketing channel because of how the brain interacts with print. Paul Bobnak discusses how tangible print drives customers to act.
The four days of the National Postal Forum were jam-packed with content. Here are the top five takeaways I left Indianapolis thinking about.
On July 14, postage rates are going up. Help your customers find creative and cost-effective solutions with these six promotional discounts.
Another postage hike is set to take place this coming January 2024, but don't let that scare your customers away. Direct mail still has the highest ROI of all marketing channels when done correctly. Take advantage of these postal promotions for 2024 to help your customers save money and stand out.
There are many times that a flat design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to stay away from potential issues, here are some things to keep in mind as you are preparing a flat size direct mail campaign.
When designing self-mailers for direct mail campaigns, designers should familiarize themselves with USPS regulations to maintain creativity and optimize postage rates. Here are seven strategies that can be implemented for an effective campaign.
Beginning July 9, 2023, postage rates will increase for the second time this year. Therefore, it's time to get creative with direct mail. Make the most of it with these special programs and promotions provided by the USPS to save on postage for the rest of the year.
The future of direct mail has never looked brighter. 67% of marketers say direct mail delivers the best ROI of any channel they use. But to tap into this demand, you have to automate.
Failure to agree on a technical fix to the bill has pushed further discussion in the Senate to February 28. PRINTING United Alliance advocates for the swift passage of this critical legislation.
The USPS released its long-anticipated 10-year strategic plan this week and it’s a decidedly mixed bag for the commercial mailing sector, a supply chain that includes printing and packaging, and one that in 2019 generated an estimated $1.6 trillion in sales.
