Customers want more control of the production process. Frank Romano (I think) coined the term “ransom note typesetting” not long after the first Macintosh came out. The early Macs offered 30+ fonts. Suddenly fonts were available to everyone. Customers became typographers and graphic designers.
The problem was that they felt they should use every font on every page. It was fun. It was creative.
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- Business Management - In-plant Justification
Ray Chambers, CGCM, MBA, has invested over 30 years managing and directing printing plants, copy centers, mail centers and award-winning document management facilities in higher education and government.
Most recently, Chambers served as vice president and chief information officer at Juniata College. Chambers is currently a doctoral candidate studying Higher Education Administration at the Pennsylvania State University (PSU). His research interests include outsourcing in higher education and its impact on support services in higher education and managing support services. He also consults (Chambers Management Group) with leaders in both the public and private sectors to help them understand and improve in-plant printing and document services operations.