Xerox Corp.

I SUBSCRIBE to an electronic mailing list for in-plants, and lately I’ve noticed a number of postings regarding various aspects of purchasing a digital color printer. One recent posting asked a very astute question: are you planning to produce digital color for existing customers or do you plan to cultivate new customers? This is exactly the kind of question we pondered long and hard prior to our purchase of a Xerox iGen3 last December. Where would the business come from for our new machine? Would we be “robbing” color work from our offset presses? Is there some big pocket of business out there waiting for

Ted Bailey didn’t need a crystal ball to know that changes were coming. “We saw the trend moving not just to more color, but to more sophisticated variable data campaigns,” says Bailey, manager of Printing and Graphics Services at Boise State University. The 15-employee western Idaho in-plant had done some simple black-and-white variable printing jobs, and its 32-ppm Canon printer was doing its best to meet color demands. But clearly the busy shop needed a faster, more variable-data-friendly color printer. So this past summer, after a lengthy bidding process, the in-plant installed a Xerox iGen3 digital production press with an EFI Fiery server. “I

THE MARKETING budget in corporate America typically falls victim to intense scrutiny. In a results-driven age, the chief marketing officer feels intense pressure from executive officers, boards, shareholders and customers to deliver measurable results. As a consequence, marketers are always asking questions like these: • How can I be as efficient as possible in my marketing efforts so I don’t waste time and money? • How can I make sales personnel more productive in prospecting and closing business? • How do I keep the sales funnel filled with qualified leads? • How can I more effectively get clients to come to me instead of

IPG Editor Bob Neubauer takes a tour of Mellon Financial’s Philadelphia in-plant with Mike Renn, assistant VP of Core Services.

The Association of College and University Printers met for the 42nd time recently. Here are some scenes from the gathering in Boston.

Xerox recently teamed up with the Rochester American Marketing Association (RAMA) to bring best-selling author Seth Godin to Rochester to speak about his new book about the realities of spreading ideas in today’s marketplace. Those who registered in advance received a personalized copy of Godin’s bestseller “Small is the New Big.”  Printed on a Xerox iGen3 110 Digital Production Press utilizing Xerox FreeFlow Web Services software, each dust jacket was personalized with the recipient’s name on both the front and back covers. Attendees also received personalized bookmarks and stickers. Using the iGen3 press and FreeFlow software, the seamless personalization of the 1,500 four-color pieces was completed

Xerox has invested $1 million in an innovative partnership with The Nature Conservancy to strengthen and advance practices used to conserve the world’s forests. The investment—the largest Xerox has ever made in an environmental partnership—will develop science-based tools, practices and systems that the paper industry can draw upon to better understand and manage ecologically important forest land. The grant, along with the support of Xerox people and its industry partners, will be used to enhance a forest data center for Canada’s boreal forest, the largest block of contiguous intact forest left in the world; to strengthen third-party forest certification standards that Xerox relies on to

The Delaware State Legislature may not realize it, but when their session starts in January, for the first time all of their legislation will be printed digitally. The four-employee legislative print shop has just replaced its offset duplicators with a pair of Xerox DocuTech 6115 printers with Freeflow workflow and a stacker/stapler/tape binding system. “It’s great,” proclaims Deborah Messina, Print Room supervisor, adding, “It’s really quiet in here.” She jokes that, without the presses, she and her staff have not ruined any of their clothes with ink stains lately. “And our hands are rather clean,” she adds. Though the shop has a Duplo DP-460H duplicator

GRAPH EXPO seemed much busier than usual for me this year—probably because, in addition to visiting booths and attending press conferences, I gave myself the added task of shooting video. Trying to capture the essence of a 630-vendor event with more than 21,000 verified attendees is no simple task, as I found out. But the videos I recorded should give those of you who couldn’t come to Chicago a good taste of what it was like there. Watch for them here on our home page in the weeks ahead. Amidst all my rushing around, I ran into a handful of in-plant managers there and

Is the word “copier” obsolete? After all, today’s multifunction products (MFPs) do so much more than just copy off the glass. And since most jobs arrive as digital files, isn’t “printer” a better word? Why, then, do people keep calling them “copiers?” “The term ‘copier’ is becoming a bit outdated,” agrees Paul Albano of Canon USA. But stopping users from uttering the “c” word may prove a bit difficult, he acknowledges. “These devices began as ‘copiers’ performing a single function,” he notes. “It will certainly be a hard task to rebrand the machine that many have known their whole lives as a ‘copier.’ MFP,