Xerox Corp.

THE MARKETING budget in corporate America typically falls victim to intense scrutiny. In a results-driven age, the chief marketing officer feels intense pressure from executive officers, boards, shareholders and customers to deliver measurable results. As a consequence, marketers are always asking questions like these: • How can I be as efficient as possible in my marketing efforts so I don’t waste time and money? • How can I make sales personnel more productive in prospecting and closing business? • How do I keep the sales funnel filled with qualified leads? • How can I more effectively get clients to come to me instead of

IPG Editor Bob Neubauer takes a tour of Mellon Financial’s Philadelphia in-plant with Mike Renn, assistant VP of Core Services.

The Association of College and University Printers met for the 42nd time recently. Here are some scenes from the gathering in Boston.

More than 125 in-plant managers attended the main in-plant event of the year, the In-plant Printing and Mailing Association conference. IPG was there.

A glimpse of the excitement and bustle of Graph Expo, with interviews of some of the in-plant managers in attendance.

Xerox recently teamed up with the Rochester American Marketing Association (RAMA) to bring best-selling author Seth Godin to Rochester to speak about his new book about the realities of spreading ideas in today’s marketplace. Those who registered in advance received a personalized copy of Godin’s bestseller “Small is the New Big.”  Printed on a Xerox iGen3 110 Digital Production Press utilizing Xerox FreeFlow Web Services software, each dust jacket was personalized with the recipient’s name on both the front and back covers. Attendees also received personalized bookmarks and stickers. Using the iGen3 press and FreeFlow software, the seamless personalization of the 1,500 four-color pieces was completed

Xerox has invested $1 million in an innovative partnership with The Nature Conservancy to strengthen and advance practices used to conserve the world’s forests. The investment—the largest Xerox has ever made in an environmental partnership—will develop science-based tools, practices and systems that the paper industry can draw upon to better understand and manage ecologically important forest land. The grant, along with the support of Xerox people and its industry partners, will be used to enhance a forest data center for Canada’s boreal forest, the largest block of contiguous intact forest left in the world; to strengthen third-party forest certification standards that Xerox relies on to

Features to Look For Finishing capabilities such as saddle finishing, hole punching, folding, binding and stacking can save time, labor and costs associated with dedicated offline finishing equipment. Also, look for features that allow you to assemble and build jobs electronically prior to copying/printing. Print controller options should be considered as well to optimize system performance. Digital document capture capabilities such as scan-to-e-mail and scan-to-file let you easily convert hard copy information to electronic format. —Paul Albano, Canon USA There is a color explosion taking place. In-plants should focus on faster, more affordable devices as color becomes more widely used. Fortunately, color-enabled

WHEN RAJ Nadrajan took the job as director of Document Solutions at Simon Fraser University in Burnaby, British Columbia, he knew the in-plant needed change. Upon his arrival he discovered the full extent of the task ahead of him and admits it gave him pause. “After my first few weeks when I joined the operation, I did not have much hope that the operation would make it,” Nadrajan remembers. “I even considered going back to my last position, but stayed to challenge my ability to make the operation one of the best in the industry.” Five years later that goal has become

The Delaware State Legislature may not realize it, but when their session starts in January, for the first time all of their legislation will be printed digitally. The four-employee legislative print shop has just replaced its offset duplicators with a pair of Xerox DocuTech 6115 printers with Freeflow workflow and a stacker/stapler/tape binding system. “It’s great,” proclaims Deborah Messina, Print Room supervisor, adding, “It’s really quiet in here.” She jokes that, without the presses, she and her staff have not ruined any of their clothes with ink stains lately. “And our hands are rather clean,” she adds. Though the shop has a Duplo DP-460H duplicator