Xerox Corp.

Over the past 18 months, a combination of new technologies, postal changes, and market conditions have created an environment in which transaction documents such as statements, invoices, and notifications can be used effectively to generate sales and long-term relationships. Now, companies are starting to use these communications to create ongoing, sustainable customer dialogues that promote products and services in addition to communicating transactional information. This transition is being coined the “TransPromo revolution,” and it is resulting in the use of more attractive, easier-to-understand statements that also encourage buying and other desired behaviors. Key TransPromo Drivers There are four key drivers that make right

The Xerox digital printers at Mt. San Antonio College have certainly gotten plenty of use over the years. “We just pretty much ran them into the ground,” reports Jim Carl, supervisor of printing. So the in-plant dug them up, traded them in and brought four new printers into its Walnut, Calif., shop: n A new Xerox DocuColor 5000 n Two Xerox DocuTech 135s, with FreeFlow digital workflow n A Xerox 4110 Since swapping its old Xerox 2060 for the 5000, Carl says, color printing at the four-employee in-plant has doubled. “We were averaging from 25,000 to 30,000 [monthly impressions] on the...2060,” he says. “But since we’ve got the 5000, we’ve

Government in-plant managers from the CIA, the Supreme Court, the Department of the Treasury and many other agencies met recently in Washington, D.C., to attend the second annual Digital Printing in Government Forum. The one-day event was organized by INTERQUEST, a research and consulting firm serving the digital printing and publishing industry. The main draw was new Public Printer Robert Tapella, who gave the keynote address to about 120 document professionals from more than 30 agencies. Tapella, who heads the Government Printing Office, provided an update of GPO’s document production and distribution strategy. He noted that GPO’s middle name often gets in the way

With $14.65 million in annual revenue, University of Washington Publications Services is the largest university in-plant, according to sales. But until August, it was one of the few big in-plants that had neither a digital color press nor computer-to-plate equipment. That just changed. The Seattle-based operation recently added both a Xerox iGen3 and an Agfa :Avalon chemistry-free CTP system. “Now it’s an all-digital workflow,” proclaims Frank Davis, associate director. “Whether it goes to the pressroom or it goes on the iGen, it’s all digital now.” So far the speed and quality improvements are making a huge difference. “Our designers and customer service reps

PATRICK O’DONNELL is a man who values tradition. Married to his wife, Patricia, for nearly 38 years, O’Donnell has been committed to the print industry even longer. “I took printing at our local high school and just fell in love with it,” the Dearborn, Mich., native recalls. “I’ve always lived in the metropolitan Detroit area, and I’ve never done anything else but the printing business.” Today, O’Donnell is the manager of Document Production Services for Blue Cross Blue Shield of Michigan, for which he oversees three facilities—a main plant, with offset and digital printing capabilities, and two reproduction centers that

SAN LUIS OBISPO, CA—12/13/07—A stellar group of leaders in the graphic arts industry will be speaking on issues related to sustainability in business at the “The Business of Green Media” conference planned for Jan. 24 at Cal Poly. The conference, intended particularly for the graphic arts industry, will take an in-depth look at current developments, state and federal regulations, and other conditions directly related to the “greening” of the printing industry. The conference will open with a keynote address by Don Carli, senior research fellow at The Institute for Sustainable Communication. He will speak on “Sustainability, Climate Change and the Evolution of Greener Graphic Communication Supply

Eight leading national corporations and Cal Poly’s College of Liberal Arts have signed on as initial sponsors of the university’s Sustainability Conference, “The Business of Green Media,” set for Jan. 24. “Sustainability is a very important issue and will be so for the foreseeable future,” says Harvey Levenson, head of the Graphic Communication Department at Cal Poly. The conference is intended to provide thought-provoking information about the challenges of sustainability and climate change and to deliver practical steps that can be taken immediately. It will feature GPO Public Printer Robert C. Tapella, who will speak at a Sustainability Banquet at the end of

When Oregon State University Printing and Mailing Services hosted an open house on Halloween, the in-plant went all out. Staff dressed in costumes, Halloween candy abounded and the conference room received a haunted makeover, complete with scary music and skeletons. And behind a bale of hay and some pumpkins stood the centerpiece of the in-plant: its new Xerox iGen3. During the event, which drew about 130 visitors to the Corvallis-based shop, the iGen3 was busy pumping out Halloween posters. They were handed out to visitors, who also heard from paper vendors about specialty substrates that can be run through the iGen3, such as magnetic materials

NEWTON, MA—December 4, 2007—Questex Media Group’s On Demand Exposition & Conference (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, today announced its 2008 conference program. Packed with high-profile keynote presentations and more than 50 conference sessions, the conference program will be presented by industry leaders and innovators offering key information to increase productivity and profits. The On Demand Exposition & Conference, which is co-located with the Xplor Conference and the AIIM International Conference & Exposition, will take place at the Boston Convention & Exposition Center, March 3-6, 2008. According to Tom Bliss, Conference Director – On Demand Exposition & Conference,

ANY ATTEMPT to predict the course of technological development amounts to an educated guess at best. (After all, experts once said that Adobe Photoshop and the Mac would never be acceptable for professional graphic arts applications.) That said, there’s a buzz in the air about three technological developments: printed electronics, security printing and lenticular. Each is still a work in process to a degree, so the exact size and nature of their market potential is yet to be determined. The term “printed electronics” (printing of conductive inks) is being applied to such a range of processes and applications that it’s hard to make