Xerox Corp.

When she headed off to college in the early '80s, Lisa Hoover knew exactly where her studies would take her. "I wanted to be a TV news anchor," says Hoover, director of Bucknell University's Office of Publications, Print and Mail. "That's what I thought I was going to do. But I got sidetracked." That sidetrack has led to a rewarding graphic arts career and brought her to the director's chair at the nation's largest private liberal arts university, located in Lewisburg, Pa.

In the April issue of IPG, three in-plants tell three different stories of turnaround and survival. One discusses how Lean production practices brought the in-plant back from a deficit. Another reveals how moving to high-end digital color equipment brought in a flood of new business, which saved the in-plant. And a third notes that becoming an educational lab and focusing on students spared the in-plant from outsourcing.

Everyone is talking about the cloud and being bombarded with information. Like a cloud, some of it is a bit fluffy. An In-plant Printing & Mailing Association (IPMA) Webinar on Wednesday, March 14, will help you better understand what is hype and what is real.

When the Admissions department at Rochester Institute of Technology—the biggest customer of RIT's Print and Postal Hub—turned to Director John Meyer for help with increasing enrollment, he gave the project his full attention. Admissions had set a goal to increase enrollment by 10 percent a year for the next 10 years.

Once their digital color presses are up and running, in-plants often discover a few things they wish they had known ahead of time. We asked four managers to tell us what they learned—and what they wish they had known ahead of time.

Most in-plants need to get busy developing cross-media marketing services, or they run the risk of losing their relevance—and their franchise.

Through the use of data analytics and enhanced relevant marketing Rosemont College hoped to improve results for its Annual Fund drive. Rosemont’s service provider, Pacesetter Enterprises, developed a multi-phase, cross-channel campaign that exceeded expectations. Undergraduate alumni participation increased by 66%.

As president, Xerox Global Graphic Communications, Jeffrey Jacobson assumes a new role at the company that focuses on worldwide strategy, operations, product development, marketing, sales and support of Xerox’s production systems portfolio and related software and workflow offerings.

When Colorado merged its print and mail operations with its document imaging/data entry units in 2005, the state was looking to increase efficiency and save money. Under the direction of Manager Mike Lincoln, the resulting Integrated Document Solutions (IDS) unit has been doing exactly that ever since.

When in-plant manager Tim Mulvey noticed that his tabletop folder was beginning to wear out, he knew it was time for a new folder. He chose a Morgana DocuFold Pro, which was installed last October at Arapahoe County Printing Services in Littleton, Colo.