July 1, 2006
YOUR CUSTOMERS are concerned about the environment. Many of them, in fact, would be happy to pay extra to read publications printed on recycled paper. According to a recent survey by the Green Press Initiative, Book Business magazine and Co-Op America, 80 percent of book/magazine purchasers said they would be willing to pay more for reading material printed on recycled stock. Paper manufacturers have been striving to address their customers’ environmental concerns by producing more papers with recycled content, and using pulp from sustainable, responsibly managed forests. They are also showing their environmental concern in other ways: by using wind-generated electricity for manufacturing
