Rochester Software Associates

Print management solutions are crucial to an in-plant's health and longevity. By Gretchen A. Peck "The only way a printer can hope to survive long-term is to improve efficiency, take costs out of the process, and create a market differentiation that ensures some level of competitive advantage," insists Gerald Walsh, director of product marketing at EFI, in Foster City, Calif. Today's print management information systems (MIS), he says, provide the foundation for addressing these competitive challenges. "In fact, with today's realities of high competition and tight margins, a good MIS isn't an option for printers; it's an absolute necessity," he adds.

In-plant managers from all over the country met in downtown Philadelphia for the 40th annual IPMA conference. By Bob Neubauer To celebrate its 40th anniversary, the International Publishing Management Association went back to its roots: Philadelphia. That was where the group got its start back in 1964. And that was where about 150 IPMA members gathered recently for the 40th annual conference. Since Philadelphia is also In-Plant Graphics' home turf, more IPG staff than usual were on hand to mingle with managers during the four-day event, which included educational sessions, an exhibition hall and several evening outings. One of those outings took