July 1, 2005
Print management solutions are crucial to an in-plant's health and longevity. By Gretchen A. Peck "The only way a printer can hope to survive long-term is to improve efficiency, take costs out of the process, and create a market differentiation that ensures some level of competitive advantage," insists Gerald Walsh, director of product marketing at EFI, in Foster City, Calif. Today's print management information systems (MIS), he says, provide the foundation for addressing these competitive challenges. "In fact, with today's realities of high competition and tight margins, a good MIS isn't an option for printers; it's an absolute necessity," he adds.
