December 1, 1998
By adding software to PostScript page printers variable data can be merged with static information and graphics. The next step in the print-on-demand evolution is the creation of personalized documents with customized content. Traditionally, companies have had to send this kind of work to outside suppliers with expensive, specialized equipment. Today, the in-plant can supply variable data printing using popular PostScript printers. We are not talking about simple mail/merge capabilities, but production-level variable printing. How can this complex workflow be implemented using existing equipment? The secret lies in combining networked printers with flexible, third-party software. This new software is an adaptation
