February 1, 2008
“Complacency is a dreaded disease,” declared Oren Harari, Ph.D., during his keynote address at SGIA ’07, the Specialty Graphic Imaging Association. In an increasingly competitive, copy cat economy, he said, “technologies alone aren’t the value, it’s how they are being utilized differently and innovatively that matters.” Such was the message at last fall’s SGIA Expo, in Orlando. The major theme was that creativity leads to innovation, and innovation results in new revenue sources. Attendees saw this on the show floor, from high-production digital printers and integrated direct-to-garment equipment to highly developed finishing tools. Messages of using creativity to differentiate and stand out in a
