IWCO Direct has received an Industry Safety Leader Award and a Governor’s Safety Award for its dedication to safety in the workplace. “Our commitment to providing a consistently safe workplace not only translates into the well-being of our employees, but also greater efficiency for our customers,” said Jim Andersen, IWCO Direct CEO.
Last fall, the U.S. Postal Service (USPS) announced its 2013 Mailing Service Promotions calendar. Much to the delight of on-the-go consumers, a number of the promotions incorporate discounts for the use of mobile-based technologies. Tom Foti, manager of direct mail and periodicals for the USPS, provided some insight for each promotion, with an extended look at the mobile-based offerings.
Direct mail is still considered the marketing channel of choice by a vast number of marketers across verticals ranging from telecom and utilities to nonprofit, publishing and financial services. According to the Direct Marketing Association's “2012 Response Rate Report,” the rates for letter-sized direct mail (3.4 percent) were 30 times higher than those for email (0.12 percent). The belief that direct mail is dead or dying will have to be suspended for the time being.
