November 1, 1998
Your customers want eye-catching presentation folders. Find out how you can provide them with the most creative folders available. Any master chef worth his salt will tell you that the first taste is taken with the eyes. Even the most delicious dish will remain untouched if presented sloppily. You need to make the dish look appetizing in order to draw the first bite. Exit the kitchen and enter the business world and you find that a similar rule applies. A well-written report, promotion, statement, etc., must grab the intended recipient's attention before he or she will pick it up. That's why a
