Atlas Software USA

SINCE THE development and maturation of digital presses, the concept of variable data printing (VDP) has become a reality. With today’s digital presses and software options it is possible to customize virtually every element on a page for every sheet that comes off of a digital press. The level of sophistication that can be achieved with today’s hardware and software options is mind-boggling. The hot buzz term right now is “One-to-one Marketing.” Sending a personalized or customized message to an individual that has more relevance or meaning to them has proven to be a more effective way of marketing. Personalization can help break

DIGITAL COLOR was introduced to the marketplace more than a decade ago. Indigo and Xeikon unveiled key new products in the mid-1990s, and early projections were that these technologies would take off. Initially, as with a number of new technologies, there were technical issues. Presses were unreliable; ink and toner didn’t stick to the paper; and the cost of consumables was too high to generate any substantial application transfer from offset technology. Today, Indigo has been taken over by Hewlett Packard. Xeikon faced bankruptcy before being acquired by Punch Technologies. Kodak bought out Heidelberg’s share of NexPress. Ink and toner are now sticking