THE ECONOMY may be bad, but that doesn’t mean the quality of your printed materials has to be. Instead of switching to cheaper paper, this is the time to give your publications more impact by using premium papers. “They help you set your printed communications apart,” notes Laura Shore, of Mohawk Fine Papers.
YOUR CUSTOMERS are concerned about the environment. Many of them, in fact, would be happy to pay extra to read publications printed on recycled paper. According to a recent survey by the Green Press Initiative, Book Business magazine and Co-Op America, 80 percent of book/magazine purchasers said they would be willing to pay more for reading material printed on recycled stock. Paper manufacturers have been striving to address their customers’ environmental concerns by producing more papers with recycled content, and using pulp from sustainable, responsibly managed forests. They are also showing their environmental concern in other ways: by using wind-generated electricity for manufacturing
JOHN HURT spoke quite candidly when he addressed the crowd at April’s IPMA conference. The International Publishing Management Association has gone through some hard times, he said. Membership and conference attendance has declined, and a lack of clear business and recruitment policies have hindered growth. All that is changing now, continued Hurt, IPMA’s international president. Not only did this year’s IPMA conference in Las Vegas draw an increase in attendees over last year, it generated a profit for the first time in years. The association’s cash flow has been positive for more than six months, he added, its sponsorships are increasing, it has enacted
