Want to increase productivity while reducing waste and costs? Read on to see if a direct digital color device is the right choice for you. Before his in-plant purchased a Xerox DocuColor 40, Dennis Moran had to send out most of his color work. "We would have to go to press and send the plates out to be made for just 40 to 50 copies or so," says Moran, supervisor of electronic printing at Guardian Life in New York. "Now, we're able to offer a lot more in four-color in less time than it would take to put on the press." For example,
Agfa Graphics
The Sands Hotel and Casino in-plant plays a huge part in the organization's direct marketing efforts. A casino is a living, glittering dream world—a fantasy of flashing lights and free drinks; a place where mounds of money chips and jangling jackpots of coins seem within easy reach. Naturally, every casino wants you to pull its levers and toss money on its tables. So how do the successful ones get you in their doors? Direct marketing. At least that's the case at the Sands Hotel and Casino in Atlantic City, N.J. By mailing personalized statements out to frequent players, combined with coupons for free
Boeing's Chuck Okerlund was interviewed for this article a few weeks before his death. IPG is running this story as a tribute to him for his hard work and dedication. by Bob Neubauer When you work for an internationally recognized company like Boeing, you have to live up to tough quality standards—whether you're building the planes or printing the manuals and marketing materials that help keep them aloft. Boeing's Precision Printing operation has made these standards its guiding light. Year after year the 28-employee operation, part of Boeing's printing and micrographic services department, has raked in scores of top prizes in the annual