Value-added Services - Promotional Product Sales

The promo industry is booming and there is plenty of opportunity for printers to break in. Here are 10 points to help you get started.

There is enormous sales potential in the educational vertical within promotional products. You just need to know where to start.

The new e-newsletter aims to help those who print, decorate, or mark promotional products via industry-leading education and resources.

As with any specialized industry, there’s plenty of lingo to master in promotional printing. Here's what you need to know.

Similar to stickers, patches are now in vogue. Creating custom shapes is easier and more affordable than ever. Patches could be a popular new product for your in-plant to offer.

In-plants that sell promotional items are well aware of the popularity of water bottles. Which ones will best enhance your promo products business today?

At the PRINTING United Expo in Las Vegas, a panel discussion focused on strategies for successfully expanding revenue streams by incorporating branded merchandise into existing print businesses.

At PRINTING United Expo, In-plant Impressions Editor Bob Neubauer talked with Abbas Badani, of the University of Nevada, Las Vegas, about how adding a hybrid flatbed printer has dramatically changed his in-plant, and how he plans to expand apparel printing and promo items to comprise 30% of the in-plant's business.

Once stickers caught on at Oklahoma City Community College, they grew very quickly in popularity and have proven to be a lucrative new service for the in-plant.

We attended the recent Promotional Products Association International Expo to study trends in the promo business. Here is what we learned.