Mailing/Fulfillment - Postal Trends

The Postal Regulatory Commission's analysis of the Postal Service does not include the impact of COVID-19. However, unaudited current volumes and preliminary financial forecasts provided by USPS point to precipitous declines in mail volume and revenue, which would exacerbate the large financial losses it experienced in FY19.

Though most in-house mail operations have eliminated mail delivery during the COVID-19 pandemic, one in-plant has found a safe way to continue delivering first class mail right on schedule.

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general.

Direct mail already powers marketing results that provide a high ROI for savvy brands that use the medium wisely. And with the U.S. Postal Service’s Informed Delivery, these results can become dramatically stronger, without adding a penny to direct mail campaign costs.

The Know Your Social Security Act (KYSS) is new bipartisan legislation that would require the Social Security Administration (SSA) to reinstate the mailing of annual Statement of Earnings, which are currently only available online for workers under age 60.

As part of Columbia University's push for greater sustainability, the New York City university's Print, Copier, Mail & Transportation operation has made some major changes to the fleet used by its mail delivery team as it migrates from fossil fuel to clean energy vehicles.

New package lockers will shrink student lines at Bucknell University’s package pickup window, while showcasing the in-plant’s wide-format graphics and wrapping skills.

Marketing Mail revenue declined by $121 million compared to the same quarter last year. Periodicals revenue dropped $38 million, and Marketing Mail revenue declined by $121 million. Postmaster General Megan J. Brennan blames "imbalances in our business model."

Each year, the U.S. Postal Service reports a steady decline in First Class Mail. Decreasing volumes combined with faster equipment means there’s too much production capacity in the industry. In a new blog, Mark Fallon, president and CEO of The Berkshire Co., looks into this unstoppable trend.

Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.