In-plant Profiles

The Sands Hotel and Casino in-plant plays a huge part in the organization's direct marketing efforts. A casino is a living, glittering dream world—a fantasy of flashing lights and free drinks; a place where mounds of money chips and jangling jackpots of coins seem within easy reach. Naturally, every casino wants you to pull its levers and toss money on its tables. So how do the successful ones get you in their doors? Direct marketing. At least that's the case at the Sands Hotel and Casino in Atlantic City, N.J. By mailing personalized statements out to frequent players, combined with coupons for free

Boeing's Chuck Okerlund was interviewed for this article a few weeks before his death. IPG is running this story as a tribute to him for his hard work and dedication. by Bob Neubauer When you work for an internationally recognized company like Boeing, you have to live up to tough quality standards—whether you're building the planes or printing the manuals and marketing materials that help keep them aloft. Boeing's Precision Printing operation has made these standards its guiding light. Year after year the 28-employee operation, part of Boeing's printing and micrographic services department, has raked in scores of top prizes in the annual