January 1, 1998
Dallas was cold, but the topics were hot at Xplor's 18th annual document systems conference. Have you gotten any advertising postcards in the mail lately? Any brochures or newsletters? Bet you have. And I bet you tossed some of them with barely a glance. But what if, during that glance, you spotted your name? And what if, instead of useless, generic topics, the copy was about one of your main interests? You'd read it, wouldn't you? We're talking about targeted marketing, using variable data. It's nothing new. Nothing profound. But it may be something you hadn't thought your shop could provide.
