Digital Printing-Wide Format - Roll to Roll

Wallcoverings are back, big-time. They’re brighter and bolder than ever, and they represent one of the fastest-growing markets in digital printing. Growth is projected to be 25 percent annually through 2023, with revenue climbing from $2.53 billion to $7.74 billion.

Even before the pandemic hit, Ball State University Printing Services was disappointed it couldn’t print more of the university’s wide-format work. But when the need for campus signage exploded this year, it got the green light to bring on a new device to help meet demands.

Wide-format pricing is determined based on how the market values it and what the market will bear. Here are some tips to help your in-plant confidently set prices that lead to a quicker ROI.

There’s a lot of uncertainty and still many questions. What does the economy look like through 2020 and beyond? Will the industry rebound quickly or slowly? Where do we go from here? What does the next normal look like, and what does that mean for the future of wide-format printing?

According to NAPCO Research and the PRINTING United Alliance, graphic and sign producers were hit hard as the pandemic forced closures in March and April. Since then, things have improved dramatically, but the average change is still negative.

Roland DGA developed Social Distancing Signage Solutions with packages that include the materials, hardware, software, and design templates needed to produce health and safety graphics.

During the COVID-19 pandemic, in-plants with wide-format printing capabilities have been busy printing social distancing signage and other related graphics. In a webinar next week, you’ll learn how your in-plant can better adapt to the new world of work and be more proactive with your customers. 

The new TrueVIS VF2-640 is the first “print-only” model to be offered within Roland DGA’s TrueVIS series.

Window graphics, wallpaper, floor graphics, murals — decorative items like these can be produced by any in-plant with the proper wide-format equipment.

This webinar will help you understand the economics of wide-format printing and better address new potential opportunities.