Digital Printing-Toner - Cut Sheet (Color)

TONY CAROSI caught the printing bug at an early age. Now the director of Print Operations for CVS/pharmacy, the Woonsocket, R.I.-based pharmacy, health and beauty aids giant, Carosi recalls a mandatory graphic arts class turning into a life-long love of the printing industry.

Gustavus Adolphus College shed the label of being a “Xerox shop” when Brad Johnson, director of Printing Services, purchased two high-speed Canon printers: a monochrome imagePRESS 1110P and a color imageRUNNER C5185.

NEW ORLEANS' devastation at the hands of Hurricane Katrina was witnessed on TV screens worldwide. But seeing the aftermath first hand, as attendees of the recent National Government Publishing Association conference did, left a far more poignant impression.

FOR 10 YEARS, copying services at Villanova University School of Law were provided by Xerox under a facilities management contract. There were, however, some strings attached. The university had to supply the toner. And students had to bring their own paper.

Wayne Guiney, manager of Office Services at Toronto’s Ontario Power Generation Inc. (OPG), made the decision to turn his in-plant into a full digital shop in 2004. He replaced a mix of offset equipment with a pair of Xerox Nuveras, a DocuColor 5252 and two FreeFlow scanning units.

In-plant managers had two opportunities to mingle at the recent PRINT 09 trade show in Chicago. IPG and the In-Plant Printing and Mailing Association each held a separate session for in-plants. Both attracted more than 50 attendees, many from university and insurance in-plants.

WE LIVE in a multi-channel world where print is just one component of customer communications. As an in-plant printer in difficult economic times, you should consider how you can provide additional value to your organization. This may be through mailing and fulfillment services or a greater focus on applications that go into the mail stream—like direct mail, transaction and transpromo—using a personalized (1:1) communications strategy.

TO BE FAIR, the sorry state of the economy made it almost impossible for PRINT 09 to be a rousing success. Show floor traffic was so slow on the opening day (Friday), it was speculated that someone forgot to flip the sign in the front window at McCormick Place from "closed" to "open for business." And one had to question the logic of conducting a long, weekend-wraparound show on the first week of pro football season, when no one (it was presumed) would be coming to Chicago, let alone spending.

It was one of the most important printing jobs of the year...yet it was being printed off campus. That bothered the provost at Longwood University, in rural Farmville, Va. He began asking why the school was paying an outside vendor to print its diplomas instead of sending them to its five-employee in-plant. When word reached Tim Trent, director of Printing Services, he just smiled. His shop was three weeks away from installing a new Xerox 700 digital color press, a device he knew would be more than capable of printing diplomas. Trent invited the provost to visit in a few weeks.

IT STARTED in the parking lot. As he stepped out of his car one day, Greg Cooper, print shop manager for the city of Baltimore's Digital Document Division, happened to run into the city's IT director. They started talking about the checks and bills that IT was printing for the city on its Xerox 92C printers. Cooper told him, flat out, that his in-plant was better positioned to handle this work than IT, whose main focus was supposed to be computers and data.