Digital Printing-Toner - Cut Sheet (Color)

HP Indigo Users Meet in Dallas More than 1,800 HP Indigo digital press owners and users recently gathered in Dallas for Dscoop5, the 2010 installment of the group’s annual conference. In addition to more than 100 educational sessions and five hands-on workshops, this year’s event included bus trips to local HP Indigo users’ plants for…

Success with VDP campaigns is not guaranteed. You have to design with your results in mind, then track and measure them.

ASK BOB Knaster about the University of Louisville's in-plant and he might tell you a story—about ham.

WITH MORE than 1,000 exhibitors expected from more than 40 countries, IPEX 2010 is the British version of Drupa.

University of North Texas Print & Mail Services is one of the most quality-conscious in-plants in the country. Since 2004, the in-plant has won an impressive 38 In-Print awards, earning it great respect across the 36,000-student university.

During the Winter Olympics in February, Simon Fraser University Document Solutions, in Burnaby, British Columbia, successfully produced a daily 12-page color newsletter detailing the progress of the German Olympics team. The 15-employee in-plant used its Xerox iGen3 to produce 1,600 newsletters a day for 16 days, binding them on its C.P. Bourg BME booklet maker. Digital files were sent from Germany using the in-plant’s WebCRD job submission system, from Rochester Software Associates.

TIMES ARE tough for trade shows. Anyone who attended the first couple days of PRINT 09 in Chicago last fall will recall the deserted aisles and near-empty booths.

The judging of the In-Print 2010 contest recently took place at Redlands Community College. Here's a behind-the-scenes look.

True print personalization — namely, customized catalogs and other tailored direct mail communications — was supposed to be the next big thing five years ago. As the experts said back then, costs will continue to come down, quality will improve and the process will be faster and easier.

All that's happened. So why aren't more people using variable data printing today?

Most marketers still believe it's too expensive. The price may have come down significantly, but a personalized print job is going to cost more than a traditional per-piece rate for a regular catalog — about three times more, by some estimates. And with the economy what it's been, nobody is interested in increasing their expenditures.

Our No. 1 critical recommendation for clients using variable data printing is that they must have a relevant message.