Even if the stars align and politicians are able to put aside their differences for the greater good, recovery for the printing industry ain't a-happening in any meaningful way in 2013. NAPL expects industry sales to grow somewhere between 1.0 percent and 2.5 percent.
Multichannel marketing continued to be the main focus for both publishers and catalogers in 2012, with the integration of print and electronic media being a key driver. As mobile technology such as smart phones and tablets gained more popularity, publishers continued to look for ways to monetize and incorporate them into their mix. The adoption of QR codes, pURLs and Augmented Reality applications also continued to grow.
If anything, the emergence of eBooks as an über niche tucked inside the book publishing space has provided more opportunities for the printing community to show off its diversity to publishing clients. Some of the nation's largest book printers have dug deep into their coffers to fortify printing capabilities and capacity, a sign of health despite an economy that refuses to break into full recovery model.
Any printer that is able to experience modest growth, let alone stellar, certainly stands out in the sea of red ink, closures and bankruptcies that marked 2012. A small cadre of performers were able to do more than just survive.
Gary Judd was a man who enjoyed his job. Only recently had he even entertained the idea of retiring as Missouri State Printer, a post he had held since 1980. But when asked to pick a target retirement date, he couldn’t bring himself to do it. He simply didn’t…
Merging with other departments in your parent organization is an excellent way to improve efficiency, increase business and save money.
The manager of Boeing's offset department, Chuck Okerlund, passed away at the 1997 International Publishing Management Association conference in Reno, just hours before he was to receive the Best of Show award.
