Business Management - Marketing/Sales

The ad headlined “PRINT IS GREEN” is one of four ads that the Print Drives America foundation uses to dispel myths about print. Other ads created by the foundation include "PRINT IS COOL," and "PRINT IS HIGH TECH." The foundation is a champion of the national print industry.

Just in time for In-plant Awareness Month in February, Rochester Software Associates has created a special 2020 calendar that celebrates 12 in-plants and the stories that created awareness for them, as featured in In-plant Impressions.

You can't win an In-Print 2021 award without saving copies of your best work. If you haven't been saving samples, now's the time to start. Though the contest deadline is Feb. 28, that's not the time to start thinking about it.

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.

Seduction is an art in both romance and marketing. Today’s connected consumers expect to be wooed – not sold.

This webinar will focus on digital wall covering industry trends and today’s growing range of materials.

Hear industry thought leaders describe their transition, and resulting success, to Konica Minolta AccurioJet KM-1 UV inkjet presses.

Hear customer success stories and learn how to implement omni-channel technologies to better serve your customers.

Hear from experts about the technical development of AI to unlock the true potential for printers.

We’ll highlight the 5 most common sales objections sales reps encounter and offer strategies to convert those objections into sales.