Business Management - Marketing/Sales

Learn why and how your business can use social media to market your services.

The new service lets in-plants provide services for one another, helping them fill capacity on their equipment while allowing others to offer new services to their own organizations at more reasonable costs.

What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.

XPLOR20, taking place April 14-16, 2020 at the TradeWinds Island Grand in St. Pete Beach, Fla., will feature a general session panel titled "The Evolution: Reshaping the Customer Experience," featuring five industry experts on customer experience.

The ad headlined “PRINT IS GREEN” is one of four ads that the Print Drives America foundation uses to dispel myths about print. Other ads created by the foundation include "PRINT IS COOL," and "PRINT IS HIGH TECH." The foundation is a champion of the national print industry.

Just in time for In-plant Awareness Month in February, Rochester Software Associates has created a special 2020 calendar that celebrates 12 in-plants and the stories that created awareness for them, as featured in In-plant Impressions.

You can't win an In-Print 2021 award without saving copies of your best work. If you haven't been saving samples, now's the time to start. Though the contest deadline is Feb. 28, that's not the time to start thinking about it.

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.

Seduction is an art in both romance and marketing. Today’s connected consumers expect to be wooed – not sold.

This webinar will focus on digital wall covering industry trends and today’s growing range of materials.