Business Management - Marketing/Sales

Ex Xante, Oki Veteran Arthur Verweij Joins Printronix
April 20, 2022 at 10:01 am

Arthur Verweij has more than 25 years of experience in sales and marketing within the printing industry. He recently worked at Oki Data Americas and previously held various leadership roles at Xanté Corporation.

Market Your In-plant … Or Fade Away
April 6, 2022 at 1:08 pm

Every manager has heard someone say it: “I didn’t know we had a print shop.” Constant turnover in the organization creates a never-ending need to market your in-plant’s services. Here are some ideas to keep your in-plant top of mind.

Here Are the Winners of In-Print 2022
March 16, 2022 at 10:16 am

On March 7, the judges selected 57 winning pieces in the In-Print 2022 contest, the only printing contest exclusively for in-plants. Here are the winners.

Increase In-plant Awareness Using Video Communication
February 9, 2022 at 8:54 am

Face-to-face communication has long been crucial for proving an in-plant’s production expertise to customers. Then COVID put a damper on that. A new blog by Consultant Howie Fenton details how in-plants can increase satisfaction, awareness and sales using video communications.

The Value of the Vehicle Wrap
December 16, 2021 at 11:31 am

It seems simple at the surface. A vehicle wrap can visually elevate the look of any car, truck, boat, ATV, you name it. But as a marketing tool, it’s much more than that.

9 Proven Strategies Powering Wide-Format Sales
December 3, 2021 at 9:26 am

Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.