Business Management - Marketing/Sales

In-Print 2023 Contest Deadline is Friday
January 10, 2023 at 8:36 am

The deadline for In-Print™ 2023 is Friday. If you've never entered the only printing contest exclusively for in-plants, this is your chance. Your operators will be proud to know their work was selected.

A Century of Service in Iowa
January 5, 2023 at 1:08 pm

As Iowa State University Printing Services celebrates a century of operation, we talked with Director Nathan Thole about his in-plant’s enduring appeal, its recent open house, and why the in-plant decided to install an inkjet press, becoming one of the first university in-plants to do so.

New Report: Top 100 US Print Buyers
December 22, 2022 at 2:31 pm

The U.S. Postal Service is the largest print buyer in the U.S. Find out who the others are in this new report.

Holiday Windows Shine Extra Bright
December 9, 2022 at 11:16 am

We are well into the holiday retail season and “it’s beginning to look a lot like Christmas…” — especially if you’ve been walking around in any large city as the huge holiday windows twinkle and shine.

From the Editor: Open Your Doors Again
October 13, 2022 at 3:24 pm

The past two years were not an ideal time to bring large groups into your in-plant, so it’s a safe bet none of you has held an open house since at least 2019. It would be easy to let this marketing opportunity slip away as you focus on everyday management tasks — but that would be a mistake.

In-plant Promotion Adds Hundreds of Customers
September 7, 2022 at 9:35 am

Houston Independent School District’s in-plant was looking for ways to increase awareness of its online storefront. A free business card promotion proved wildly successful.

IPMA 2022 Recap: Enhance Your Sales Strategy
July 20, 2022 at 11:52 am

At the IPMA 2022 conference, Consultant Howie Fenton emphasized the importance of video in his session, both for staying in touch with customers and training.