Business Management - Marketing/Sales

Chinese Printing Industry: Primed to Be Largest Market
March 1, 2013

China has become a country with a huge printing market and it is still growing. Its transformation into a world-class manufacturing industry with world-class printers is still evolving. As the cultural and creative areas of Chinese society start booming, the printing industry will have a new opportunity. More affluent Chinese will demand top-quality products of all kinds, and the packaging market will take the lead in creating a huge incentive for companies striving to reach these "well off" Chinese consumers.

Dana on Marketing Messages: A-Marketing We Will Go
March 1, 2013

I'll be writing about specific ways that companies in our industry can market their services to people who need them. Mostly, I'll focus on corporate end users: the buyers, designers and marketers who have a hand in choosing print along with other media to promote their businesses. Marketing to consumers is, as they say, a whole different kettle of fish.

Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls
March 1, 2013

Rookie salespeople buy lists. Savvy, veteran salespeople look around them and generate leads from the opportunities that they come across on a day-to-day basis. The result of this sales curiosity is returned phone calls, appointments and orders earned on the basis of a good idea, and not the lowest price. Oh, and they get a free cup of coffee out of it to boot. Eventually.

Identifying Buying Personalities - Short Attention Span Webinar
February 15, 2013

Understanding the type of Buyer you are dealing with can be the difference between a successful sales call and one where you can hear the crickets chirp in the background. In this week's Short Attention Span Webinar, Bill and Kelly give you clues and insight into picking up the personality traits of your customer or prospect.

How to Make an Effective Presentation - Short Attention Span Webinar
February 8, 2013

You just nailed a huge appointment. Congratulations! Now what? If you don't know how to make the most of this opportunity, all of your hard work will be for naught. In this week's Short Attention Span Webinar, Bill and Kelly give you ideas for nailing the sales call.

Farquharson/Tedesco on Business Development: Learn from A/B Testing Results
February 1, 2013

Every printed promotional piece your company produces needs analytics—whether through a QR code or just a URL. Otherwise, how the heck will you and your client know if it worked? Imagine if Isaac Newton had failed to record the results of his apple-headache experiment because it was "too much of a hassle."

Mobile Technologies: Bringing New Life to Print
February 1, 2013

Keeping an open mind, recognizing profit potential and identifying a point of entry was all the fodder that Quad/Graphics needed to embark on its mobile technologies platform, Interactive Print Solutions (IPS). Actually, it was a direct result of QIC (Quad Idea Catapult)—the company's innovation process management framework—vetting the technologies and creating IPS as a vehicle toward delivering mobile technologies to customers. It helps that Quad/Graphics CEO Joel Quadracci not only gave the endeavor his full blessing, but acts as an evangelist for the mobile technologies.