Business Management - Marketing/Sales

Think your age-old customer service program is good enough? Think again. Show your customers how much you care — or you might be shown the door.

It's time to grab a broom and a bottle of Windex and get your selling efforts ready for a spring push. Ideas for clearing out the cobwebs can be found in this week's Short Attention Span Webinar, with Bill Farquharson and Kelly Mallozzi, sponsored by www.thesaleschallenge.com.

Which Pooh character are you and what can the characters of the Hundred Acre Wood teach us about sales? Bill Farquharson and Kelly Mallozzi have some fun in this week's Short Attention Span Webinar, sponsored by www.thesaleschallenge.com.

The "lost causes" file. You know you have one. It's filled with the customers you just know will never do business with you again. You're so sure, you haven't even bothered contacting them in over a year. Each one represents a dark moment for your company: a blown deadline on a critical print job, an incorrect billing you didn't own up to, a rude delivery person...you name it. Regardless of the reasons, the result is the same: You aren't getting their business.

There are dozens of platforms available to help businesses create actual storefronts, complete with checkout options directly on Facebook (including 3dCart, Avenue Social, Moontoast, Payvment and Shopify, to name just a few.) When it comes to print commerce, or Web-to-print vendors, however, there's a complete dearth of social storefront options.

The next three months will determine the extent and existence of your summer slowdown. Learn what to do to stay busy in the heat by watching this week's Short Attention Span Webinar, sponsored by www.thesaleschallenge.com.

Now that you know what you should say to a customer (see last week's Short Attention Span Webinar), Bill Farquharson and Kelly Mallozzi share with you what is taboo to say to a customer.

There is what you'd like to say to a customer and what you should say to a customer. This Short Attention Span Webinar by PI bloggers Bill Farquharson and Kelly Mallozzi covers the latter. We will leave you to determine the content of the former.

What does it take to nail a large, game-changing account? That's the subject of this week's Short Attention Span Webinar by PI World bloggers Bill Farquharson and Kelly Mallozzi.

The first thing we need to sell in any situation is ourselves. But how do we get people to trust us if we are not given the opportunity to prove ourselves to be trustworthy? In this week's Short Attention Span Webinar, Bill and Kelly teach you how to sell trust.