Business Management - Marketing/Sales

From the Editor: Under the Radar
June 1, 2014

I've heard the term "Under the Radar" a number of times over the years when speaking with in-plant managers. Often, it comes up after I offer to write an article about a noteworthy in-plant, and the reluctant manager says, "Thanks, but we're not looking for any publicity. We're trying to fly under the radar."

How to Shape Customer Perceptions
September 1, 2013

The in-plant customer can be an enigma—aware of the in-plant's existence while at the same time ignoring it entirely. More times than not, this attitude is born of perceptions that are usually inaccurate.

Old-School Sales Ideas - Short Attention Span Webinar
May 10, 2013

The fundamentals of sales never change. What worked well yesterday works well today. But what worked well back then? Find out in this week's Short Attention Span Webinar, sponsored by www.thesaleschallenge.com.

A New Strategy in Minnesota
May 1, 2013

Besides declining print volumes, shrinking budgets and the many other demands facing today's in-plants, University of Minnesota Printing Services faces a special challenge: the in-plant operates in Minneapolis-Saint Paul, the largest metropolitan area in a state where printing is manufacturing's second-largest sector.