
Business Management - Marketing/Sales

Cross media is essential these days for anyone trying to reach their target audience in a meaningful
Rhonda Kohler puts customers first at Central Michigan University
Print business transformation and marketing expert John Foley, Jr. shares 7 easy steps on how and what to market for long-term success!
A new study released by InfoTrends revealed that customer engagement is the new paradigm for customer communications.
We share industry data on the emerging services that printers are offering their customers as they make the digital transformation.
You’ve heard the “buzz” about transpromo over the years, but what are the market realities? What’s the advertising opportunity?
As technology advances, learn to blend physical marketing messages with digital channels to guarantee campaigns are more effective.
Hear direct mail copywriter and analyst Gary Hennerberg give ideas for how to successfully use direct mail campaigns.
Gain strategic insight to the trends within the market and technology innovations you need to remain highly competitive.
How print service providers can redefine their business by adding value with new print-related services and digital media options.