Business Management - Marketing/Sales

Somehow, we usually lean in and listen a little more eagerly when we hear the phrase, “Let me tell you a story…” It’s just human nature

Most generic direct marketing is so irrelevant that we rarely even notice it doesn’t apply to us before throwing it in the trash.

The 2015 InfoTrends holiday card has two particularly interesting aspects.

As you prepare to launch a new product or service, there are four essential ingredients you might want to add to your marketing mix.

Our research has found that many companies are attracted to large markets or industries because of their magnitude of potential.

We may not be contributing money to our parent institutions, but we are contributing our time, our talents and our dependable service.

You only go to Amazon after you learn about something you want. It has no ability to reach out and grab your interest. Print does.

Last month, we revealed the largest in-plants, ranked by sales and employees. Now we’ve calculated the sales per employee.

Learn key technology trends for 2016 that will help you leverage emerging technologies and optimize the customer experience.

Henry Cole traveled in the elite, social circles of early Victorian England, and had the misfortune of having too many friends.