Business Management - Marketing/Sales

Andrew Sherman, GPO chief of staff, responds to commentary from Vincent Mallardi.

One of the worst ways to name your company or product is to use an acronym. There are many reasons why this is ill advised, despite the enormous proliferation of this naming process. Here are three reasons with some real-life examples that spring to mind. Acronyms Often Have Unintended Double Meanings Evidently in 2009, the…

The U.S. Government Publishing Office (GPO) has awarded FedEx Office the re-competed contract for the GPOExpress program.

Big data is information that is gathered in large volumes about a business’ sales, products or customers.

Knowing what customers are looking for helps you shape the most effective strategic plan and can make your brand stand out from the rest. Our company has researched more than 500 organizations to gain a deeper understanding of what made them successful and how they fueled their marketing to attract and expand their customer base.…

Gordon Rivera gives a personal example of Six Sigma concepts in action by relating his recent car-shopping experience during which one

Discover what marketing automation and digital communications can do for your business and how to use them for the best results.

Hear managers of some of the largest university in-plants reveal best practices that enable them to thrive in these challenging times.

In-plants around the country are actively promoting their value by holding open houses, luncheons and other activities.

Do you receive 100% execution from your strategy? If you do, you deserve a long and heartfelt round of applause! That’s because the grand majority of CEOs report that they haven’t a clue of how to truly measure if their strategy is working. The advertising giant Leo Burnett once said, “Good advertising does not just…