Business Management - Marketing/Sales

Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.

Nearly all of the successful marketing strategies were inspired by ideas from outside the printing industry.

Heidelberg Connect is a new resource center for customers to easily access relevant information for their next strategic investment.

In-plants often feel like underdogs. But are you unwittingly contributing to the perception that your in-plant isn’t valuable?

After 52 years, ACUP has a new look and a (slightly) new name. The Association of College and University Printers unveiled a new logo.

In-plants, by and large, are missing out on a very big, mostly untapped market: promotional product sales.

Suppose you get a call from a prospect you ask about their objective — what is the printed piece intended to do?

If you are responsible for the leadership of your organization, you know how imperative your team is to its success.

Elisha Kasinskas is a strong supporter of in-plants. She is continually highlighting their successes and sharing tips.

When an organization is in its startup mode, the “Tyranny of the Urgent” is fairly understandable.