Business Management - Marketing/Sales

To promote its services, the World Bank Group’s Printing & Multimedia Services operation held an open house last month that drew 70 people. And some of them got to run the inkjet press.

The largest of the most recent patent troll cases against the printing industry and its OEMs was dismissed.

SGIA is inviting members to submit their best work in a global contest of excellence in printing.

Nathan Safran and Marco Boer gave insight into the minds of marketers and how they view direct mail at the Inkjet Summit.

John will share a wide range of services that in-plants could start to offer, and how to partner with the marketing department.

The independent community of Konica Minolta production printing users, PROKOM, has announced its first global conference, Power of PROKOM, that will give members from all over the globe a ‘hands-on’ opportunity to network, learn and grow their business in a multi-channel world. The conference will be held in Vienna, Austria, from May 10-12, 2017, and is being sponsored by Konica Minolta.

For many, a strategy is developed through trial and error with the goal of significantly improving the top and/or bottom lines. These are worthwhile goals but in this era of nearly ubiquitous products and services, it's wise to engage with clients first before making any changes to your strategy. What follows are three case studies concerning client engagements MarketCues conducted that show how to link customer insights to strategy to win big.

We ranked the largest in-plants by sales and employees and calculated the sales per employee. The results are surprising.

MarketCues has coached and consulted with many organizations and when they found out what their true inhibitors to their growth were many could not bring themselves to take all of the bold steps required to grow out of their challenges.

Senior executives often tell us they have a strategy in place, and executives generally believe the issue is increasingly important to their organization's success. But as their strategic programs become challenged in the marketplace by multiple competitive sources, many of whom are using innovation to drive their brand awareness and become better known, challenges to continue to retain key clients become increasingly more difficult.