Business Management - Marketing/Sales

GPO’s nationwide print procurement program provides significant economic opportunities for printers to expand their business. In-plants should take a look at this opportunity.

When did you last interview a customer? I try and interview a customer every month. The information I get from spending 30 minutes with one of my existing clients is invaluable. Remember, this conversation is not about sales. It is all about finding out about your customer.

Gina Testa has retired from Xerox after 32 years. She weighs in on the state of the industry and how printers can remain successful.

Marketing automation software is a building block in helping to connect all channels.

Every day, as new innovations and digital connections engage consumers differently, the bar for customer expectations gets higher.

To promote its services, the World Bank Group’s Printing & Multimedia Services operation held an open house last month that drew 70 people. And some of them got to run the inkjet press.

The largest of the most recent patent troll cases against the printing industry and its OEMs was dismissed.

SGIA is inviting members to submit their best work in a global contest of excellence in printing.

Nathan Safran and Marco Boer gave insight into the minds of marketers and how they view direct mail at the Inkjet Summit.

John will share a wide range of services that in-plants could start to offer, and how to partner with the marketing department.