Business Management - Marketing/Sales

Getting the attention of a customer today requires understanding the types of messages they respond to and how to communicate.

Frisco Independent School District's in-plant turned the launch of a testimonial video into an awareness, promotional and employee-engagement opportunity during in-plant awareness month.

Consumers are pushing brands to embrace sustainable packaging and last week, McDonald’s and Coca-…

Employee recognition programs aim to increase employee engagement, improve job satisfaction, reduce turnover. Here are some ideas.

Combined, the Top 25 “Hot Markets for Print Demand 2018-19” account for nearly 95% of total print-related purchasing by key sectors.

Monika Collins has been hired as the new marketing manager at Presstek LLC. Collins will lead Presstek’s marketing initiatives, focusing on its range of digital offset and CTP printing solutions, as well as new products and technologies targeted toward growth market segments.

Ricoh has signed on to participate as a leading sponsor and exhibitor at the PRINTING United Expo in Dallas, Oct. 23-25, 2019. In PRINTING United, Ricoh sees the opportunity to advocate for and build a broader community that sparks forward-thinking, actionable dialogue.

In-plants do much more than “just” print. Many provide variable data, text messaging, email and social media services. If customers don’t know this, they may be bringing the print component of campaigns to your in-plant and handing off the other deliverables, to other departments/outside resources. That approach fragments messaging, compromising color consistency and campaign effectiveness.

Your employees will be more productive and creative if they feel respected and valued. Here are eight tips to spark a more creative environment.

They called him “Tricky Beam.” He was my great uncle. He was a schemer. He earned his name “tricking” people out of their money.