Business Management - Marketing/Sales

Ricoh has signed on to participate as a leading sponsor and exhibitor at the PRINTING United Expo in Dallas, Oct. 23-25, 2019. In PRINTING United, Ricoh sees the opportunity to advocate for and build a broader community that sparks forward-thinking, actionable dialogue.

In-plants do much more than “just” print. Many provide variable data, text messaging, email and social media services. If customers don’t know this, they may be bringing the print component of campaigns to your in-plant and handing off the other deliverables, to other departments/outside resources. That approach fragments messaging, compromising color consistency and campaign effectiveness.

Your employees will be more productive and creative if they feel respected and valued. Here are eight tips to spark a more creative environment.

They called him “Tricky Beam.” He was my great uncle. He was a schemer. He earned his name “tricking” people out of their money.

Learn about how market leaders successfully transformed their sales organizations

GPO’s nationwide print procurement program provides significant economic opportunities for printers to expand their business. In-plants should take a look at this opportunity.

When did you last interview a customer? I try and interview a customer every month. The information I get from spending 30 minutes with one of my existing clients is invaluable. Remember, this conversation is not about sales. It is all about finding out about your customer.

Gina Testa has retired from Xerox after 32 years. She weighs in on the state of the industry and how printers can remain successful.

Marketing automation software is a building block in helping to connect all channels.

Every day, as new innovations and digital connections engage consumers differently, the bar for customer expectations gets higher.